I'm a growth and product marketer with an MS in Marketing from UT Austin's McCombs School of Business, energized by the intersection of consumer behavior, data, and execution.

I'm drawn to understanding why people make decisions, and using data to prove it. That shows up in my work as lifecycle programs that drive revenue, GTM strategies built from behavioral research, and a habit of measuring everything.

My experience spans D2C and B2B, from early-stage startups to consumer brands and healthcare. I've owned email channels end-to-end, driving $700K in revenue through Klaviyo campaigns and automated flows, and developed product positioning and launch messaging backed by performance analysis.

I bring a full-funnel perspective, hands-on comfort with data (Excel, SQL, R, Tableau), and an AI-native way of working, using tools like Claude to accelerate research and execution.

Outside of marketing, I'm a NASM certified personal trainer and group fitness coach. When I'm not working you'll find me skiing or mountain biking.