I'm a growth and product marketer with an MS in Marketing from UT Austin's McCombs School of Business.

I'm drawn to the intersection of consumer behavior and marketing execution, specifically how understanding why people make decisions translates into campaigns that actually move them. That shows up in my work as lifecycle programs that drive revenue, GTM strategies built from behavioral research, and a habit of measuring everything.

My experience spans D2C and B2B environments, from early-stage startups to consumer brands and healthcare. I bring a full-funnel perspective from positioning and messaging to campaign execution and performance analysis.

What sets me apart is that I can work with data—SQL, R, Tableau—that lets me dig into campaign performance myself and collaborate effectively with analysts and data teams.

Outside of marketing, I'm a NASM certified personal trainer and group fitness coach. When I'm not working you'll find me skiing or mountain biking.