Portfolio

A collection of work spanning GTM strategy, lifecycle marketing, growth execution, and campaign analytics, built across consumer brands, startups, and healthcare environments.

  • Product Marketing & Growth Strategy

    Building a Verification-First Dating App from Consumer Insight to Launch Playbook

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  • Lifecycle & Email Marketing

    Driving $700K in Revenue Through Lifecycle Campaigns and Automated Flows

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  • Brand & Digital Marketing Strategy

    Repositioning a Premium Bakery Brand Through Paid Media Testing, AIO/GEO Content Strategy, and Campaign Measurement

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  • Marketing Analytics & Data-Driven Strategy

    Applied Analytics Projects Spanning Sales Analysis, Tableau Dashboards, and LLM Evaluation for SQL Generation

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  • Growth Marketing & Early-Stage Execution

    Building a Growth Foundation for an Early-Stage Consumer Health Startup

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