Content & Social Media Marketing
ShangBay Capital and Texas Exes San Francisco Bay Area
Tools/Methods: LinkedIn, Instagram, Canva, Photoshop, Claude Design
LinkedIn - ShangBay Capital
Objective: Maintain ShangBay Capital’s LinkedIn presence as an active, credible touchpoint for its portfolio companies, investors, and the broader healthcare venture community.
Approach: Wrote and published organic LinkedIn content on behalf of the firm, translating portfolio company press releases (FDA milestones, product launches, partnership announcements) into concise, share-ready posts, alongside team announcements that support the firm’s visibility and culture.
Results:
10+ posts published to date, managing the account independently
Content spans portfolio company milestones (FDA-approved therapy reaching new patients, AI-assisted care tool integration) and team announcements
Grew weekly new followers 3.9x vs. the page's prior 11-month average, bringing in 147 new followers, about 25% of the page's annual total, in one month
Tripled engagement rate (0.57% → 1.72%) and increased weekly reactions 7.4x
Grew weekly impressions 2.4x and page views 2.1x
All comparisons are my weekly averages against the page’s weekly average for the past year.
Texas Exes San Francisco Bay Area Chapter
Objective: Drive event turnout and strengthen connections with the San Francisco Bay Area Chapter alumni community through organic social content.
Approach: As a volunteer, I design and publish Instagram content promoting chapter events and ways for members to connect with each other and to convert from casual followers into active chapter participants.
Sponsorship One-Pager
Objective: Create a sponsorship one-pager to help the SF Bay Area chapter attract and retain corporate and individual sponsors for the 2026-2027 term.
Approach: Designed the full layout in Claude Design, following Texas Exes brand guidelines to give the chapter a clean, professional leave-behind they could send directly to prospective sponsors.
Deliverable: A single-page sponsor kit outlining four giving tiers, chapter impact stats, and benefits at each level, designed to be skimmed in under a minute by a busy sponsor.
