Lifecycle & Email Growth
SYNC Performance
About
SYNC Performance is a direct-to-consumer ski apparel brand serving ski racers and mountain athletes. As the company expanded, I took ownership of the email channel end-to-end — building out the campaign calendar, optimizing existing lifecycle flows, and leading all Black Friday / Cyber Monday email initiatives.
Email Campaigns
Objective: Scale email as a revenue channel by bringing structure and consistency to campaign execution, improving lifecycle flow performance through testing, and owning BFCM as a key revenue moment.
Approach: I built and managed the full campaign calendar, ensuring consistent cadence and strategic timing across promotional and lifecycle sends. I ran A/B tests across subject lines, content, and timing to improve engagement and conversion across both campaigns and automated flows. For BFCM, I led the end-to-end strategy and execution — one of the highest-revenue periods of the year for the brand.
On the lifecycle side, I inherited existing welcome, abandoned cart, and post-purchase flows and improved their performance through continuous testing and segmentation refinements in Klaviyo.
Results:
$500K in email campaign revenue
$200K generated through optimized lifecycle automation
55.4% open rate across campaigns
BFCM campaign executed and owned end-to-end
Content Creation
Product photography and visual asset development designed to strengthen positioning and support conversion-focused digital campaigns.
